GEO to work on your brand’s presence in AI answers
Generative Engine Optimization
Your brand may appear in an AI answer, be left out or be described with incomplete information. We work on your business’s visibility and representation through relevant questions, source analysis and verifiable improvements. Our GEO service starts by understanding what happens in a defined sample and turns those observations into a plan of work.
Example application
Illustrative example. Consider a fictional maintenance-software brand. A review of answers could produce this working record:
Observation
- Verification needed
- Confirm the feature and its public documentation
- Proposed action
- Publish accurate, accessible information
- Verification needed
- Identify the information’s date and source
- Proposed action
- Update the owned source and request a correction from the publication
- Verification needed
- Review the question’s relevance and sources consulted
- Proposed action
- Investigate coverage before proposing changes
These records are fictional. They show how an observation becomes a reasoned action, without automatically attributing every absence to a content problem.
Who this service is for
For businesses whose buyers use search and AI tools to discover solutions, compare suppliers or clarify a decision. It is useful when you want to understand whether the brand appears, how it is described and which sources support those answers. It also suits specialised offers that need to explain precisely who they serve and under what conditions.
What we will address
Searching for the business name once is not enough to assess its presence. Answers vary with the question, system and time. We replace isolated impressions with a bounded analysis of relevant questions, execution context, cited sources and information presented. This provides a basis for selecting improvements and monitoring changes against explicit criteria.
What we do
- Define the question set. We include discovery, comparison and evaluation, with and without the brand name, according to the buyer’s journey.
- Establish a baseline. We record systems, dates, language, context and observed answers so the analysis can be interpreted.
- Analyse representation and sources. We distinguish brand presence, accurate descriptions, recommendations and page citations.
- Investigate gaps. We compare the answers with official content, external references and outdated information.
- Prioritise interventions. We propose corrections, content and legitimate publishing opportunities, monitoring how the sample evolves.
The scale of the analysis, systems included and implementation of recommendations are defined in the project scope.
What you receive
- A documented observation plan, with questions, coverage, criteria and limits of the analysis.
- An initial answer record, with context, sources and identified issues.
- A map of relevant sources, organised by topic and their relationship to buyers’ decisions.
- A prioritised improvement plan, with rationale, dependencies and owners.
- An evolution report, when ongoing monitoring is commissioned, separating observed changes from hypotheses about their causes.
How we work
- Set the boundaries. We identify buyers, markets, categories and questions that may influence the decision.
- Collect the baseline. We run the agreed sample and retain the context needed to interpret the answers.
- Compare sources and facts. We verify descriptions, references and gaps, distinguishing what the business controls from what depends on others.
- Implement and monitor. We deliver the contracted scope and review the sample, documenting changes and uncertainties.
Frequently asked questions
Is GEO separate from AEO and SEO?
There is overlap. We organise GEO around brand representation in answers and the sources used. AEO focuses on questions and official content; technical SEO establishes conditions for access and indexing. This division helps define the scope of each piece of work.
Can you guarantee recommendations of our brand?
No. We can investigate, improve information and monitor results. We do not control answers or source selection. Nor do we present a test sample as though it represented every conversation your potential customers have.
Do we need to buy a monitoring platform?
It depends on the scale and frequency you need. An initial analysis can use a limited question set and available tools. If a platform adds value, we explain its coverage, costs and limitations before including it in the project.
Does the service include securing coverage on other websites?
We can identify relevant sources and prepare useful information for those publications. Outreach, editorial production and follow-up on opportunities are included only when agreed. Each organisation makes its own publishing decisions.
Let’s talk about your project
Share your website, the markets you serve and examples of questions where you would like to be considered. If you have already found incorrect answers about your brand, send those too. We will define what is worth observing first.
Talk about GEO